SPOTIFY: PRESS YOUR PLAYLIST

In the prominent age of digital music, we still fall victim to the age old saying: “What Goes Around Comes Around”. Vinyl’s are back baby, but there’s still one issue: What about the playlist lovers?

It may seem wrong to some of you, but this idea landed top 3 in my Senior year Undergrad class. Partnering with Kaitlyn Fulmore, we aimed to capture the raw, atmospheric feel of music on vinyl all while infusing the personalization of a playlist.

So how’d we do it?

A Spotify Vinyl Store. Here’s how we spread the word.

A few billboards with a modern Spotify feel to promote their new vinyl pressing concept.

But we didn’t stop there.

We made examples of the types of vinyl’s you could make within the store.

What’d I Learn?

This project taught me to dig deeper than just advertising for something that already exists. It was rewarding to create a concept from scratch & use my skills to bring it to life.