DYSON: FOR THE LOVE OF HAIR
The war on hair tools has only increased since this vacuum brand decided to join the club. The Dyson Airwrap & this campaign’s goal is to swoon you over from traditional tools. Is it a love affair, or a love-of-hair?
To capture a voice for these inanimate objects, my partner Jesse Ramirez & I leaned into a more long-winded approach. These spreads placed 2nd in class, & I hope they win your heart too.
So how’d we do it?
And for the fun of it, here’s them in action too.
This project isn’t where I learned I have a passion for longer pieces (that happened when I was 12). But it was a lot of fun to put together. As well as maintain continuity through multiple different ads.